Virtue Labs

Flourish Thickening Styling Treatment

Volumising, Strengthening Leave-In Cream for Fine & Thinning Hair

A soufflé-like leave-in cream that instantly plumps each strand for fuller, thicker-looking hair. This all-in-one styler hydrates, volumises, and protects while actively repairing damage. Ideal for daily use, it delivers long-lasting body and bounce with heat protection up to 232°C. Alpha Keratin 60ku® Clinical: This patented protein is bio-identical to keratin found in human hair, allowing it to bind directly to damaged areas and rebuild from the inside out. Unlike traditional proteins, it’s recognised and absorbed by the hair shaft, delivering targeted repair, strength, and resilience with every use. It’s the cornerstone of Virtue’s transformative results. Read full description

Regular price: $55.20
Regular price: ~~$69.00~~
Sale price: $55.20

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Hair Concern

Hair Growth

Description

A soufflé-like leave-in cream that instantly plumps each strand for fuller, thicker-looking hair. This all-in-one styler hydrates, volumises, and protects while actively repairing damage. Ideal for daily use, it delivers long-lasting body and bounce with heat protection up to 232°C.

Alpha Keratin 60ku® Clinical:

This patented protein is bio-identical to keratin found in human hair, allowing it to bind directly to damaged areas and rebuild from the inside out. Unlike traditional proteins, it’s recognised and absorbed by the hair shaft, delivering targeted repair, strength, and resilience with every use. It’s the cornerstone of Virtue’s transformative results.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Brassicamidopropyl Dimethylamine, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Isododecane, Ethylhexylglycerin, PEG-100 Stearate, Glyceryl Stearate, Keratin, Acetyl Tetrapeptide-3, Silybum Marianum Ethyl Ester, Saccharomyces Lysate Extract, Panthenol, Tocopheryl Nicotinate, Cyperus Esculentus Root Oil, Tocopherol, Madecassoside, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Adansonia Digitata Seed Extract, Amaranthus Hypochondriacus Leaf Extract, Trifolium Pratense (Clover) Flower Extract, Larix Europaea Wood Extract, Glycine, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa, Oryza Sativa (Rice) Extract, Hydrolyzed Linseed Extract, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Seed Protein, Phytic Acid, Tetrasodium Glutamate Diacetate, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Dextran, Disodium Phosphate, Caprylyl Glycol, Propanediol, Parfum (Fragrance), Hydroxyethylcellulose, Polysorbate 60, Benzyl Alcohol, Polysorbate 20, Sorbic Acid, Benzoic Acid, Glycerin, Phenoxyethanol, Dimethiconol, Chlorphenesin, Sodium Metabisulfite, Gluconolactone, Zinc Chloride, Sodium Hydroxide, Alcohol, Citric Acid, Tetrasodium EDTA, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Calcium Gluconate, BHT, Linalool, Citronellol, Geraniol, Limonene.

How to use

Apply a small amount to damp hair from roots to ends. Comb through and style as desired. Can be air-dried or used with heat tools. For best results, use daily as part of the Virtue Flourish regimen.

Features

Instant Volume: Clinically proven to increase thickness and fullness from the first use.
All-Day Body: Delivers sustained volume that builds with continued use.
Heat Protection: Shields fragile strands from styling tools up to 232°C.
Lightweight Texture: Won’t weigh hair down—perfect for air-drying or heat styling.
Clean Formula: Free from parabens, sulphates, silicones, and synthetic dyes.

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