Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hairbadly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatmentfor the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.
Inspired by the results, Tal set out to research the unique benefits of various oilson the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.
Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UVprotectors and phenols to shield against environmental stressors.