Give the gift of incredible volume with this limited-edition holiday duo from Virtue Labs. Featuring the bestselling Full Shampoo and Full Conditioner in a supersized 500ml format, this pack is designed to breathe life into fine, flat hair. At the heart of the formula is the revolutionary Alpha Keratin 60ku®, a pure human keratin protein that is identical to the keratin in your own hair. It seeks out and binds to areas of damage, filling in cracks in the hair cuticle to repair, strengthen, and volumise each strand from the inside out for a finish that is full of body, bounce, and shine.

Alpha Keratin 60ku

Alpha Keratin 60ku® is the revolutionary, patented protein at the heart of every Virtue Labs product. Unlike the fragmented or animal-derived keratins found in many other hair care products, Alpha Keratin 60ku® is a complete, whole human keratin protein, identical to the keratin that makes up your own hair.

Because your hair recognises it as its own, it acts like a high-tech GPS system for damage. The protein intelligently scans the hair fibre and binds directly to the cracks and fissures in the cuticle, filling them in like a perfect puzzle piece. This process doesn't just coat the hair; it genuinely rebuilds and repairs the damaged strands from the inside out. The result is stronger, shinier, more elastic, and healthier hair with every use. It is a true breakthrough in repairing and reviving hair.