Virtue Labs

Damage Reverse Serum

Meet the breakthrough serum named one of TIME’s Best Inventions of 2024—Virtue Damage Reverse Serum is a revolutionary leave-in treatment that repairs existing damage and protects against future harm. Powered by the highest concentration of Alpha Keratin 60ku® Clinical, this lightweight serum restores elasticity, smooths split ends, and strengthens strands from the inside out. Ideal for all hair types, including colour-treated and fragile hair. Alpha Keratin 60ku® Clinical:This patented protein is bio-identical to the keratin found in human hair, allowing it to bind directly to damaged areas and rebuild from the inside out. Unlike traditional proteins, it’s recognised and absorbed by the hair shaft, delivering targeted repair, strength, and resilience with every use. It’s the cornerstone of Virtue’s transformative results. Read full description

Regular price: $89.00
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Hair Concern

Hydration

Repair

Strengthening

Description

Meet the breakthrough serum named one of TIME’s Best Inventions of 2024—Virtue Damage Reverse Serum is a revolutionary leave-in treatment that repairs existing damage and protects against future harm. Powered by the highest concentration of Alpha Keratin 60ku® Clinical, this lightweight serum restores elasticity, smooths split ends, and strengthens strands from the inside out. Ideal for all hair types, including colour-treated and fragile hair.

Alpha Keratin 60ku® Clinical:
This patented protein is bio-identical to the keratin found in human hair, allowing it to bind directly to damaged areas and rebuild from the inside out. Unlike traditional proteins, it’s recognised and absorbed by the hair shaft, delivering targeted repair, strength, and resilience with every use. It’s the cornerstone of Virtue’s transformative results.

Ingredients

Aqua (Water, Eau), C13-15 Alkane, Coconut Alkanes, Propanediol, Glycerin, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Salvia Hispanica Seed Extract, Keratin, Polyglyceryl-3 Methylglucose Distearate, Squalane, Quercus Petraea Fruit Extract, Copper Tripeptide-34, Palmitoyl Dipeptide-52, Citrus Paradisi (Grapefruit) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Arginine, Hydrolyzed Vegetable Protein, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-95, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Pod Extract, Lauryl Glucoside, Jojoba Esters, Polyglyceryl-6 Laurate, Shea Butter Ethyl Esters, Hydrogenated Ethylhexyl Olivate, Myristyl Glucoside, Coco-Caprylate/Caprate, Tremella Fuciformis Polysaccharide, Oryza Sativa (Rice) Bran Water, Centella Asiatica Extract, Ethylhexylglycerin, Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-10 Laurate, Phospholipids, Hydrolyzed Linseed Seed, Sodium Dilauramidoglutamide Lysine, Populus Tremuloides Bark Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Itaconic Acid, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Xylitol, Phytic Acid, Citric Acid, Caprylyl Glycol, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Caprylic Acid, Parfum (Fragrance), Galactoarabinan, Gluconolactone, Trehalose, Maltodextrin, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Chlorphenesin, Sodium Hydroxide, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Benzyl Salicylate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool.

How to use

Apply 2–3 pumps from roots to ends on damp or dry hair. Use as the first step in your haircare routine or layer with masks and stylers. Suitable for daily use.

Features

Instant Repair: Clinically proven to repair 98% of split ends after just one use.
Breakage Reduction: Increases fibre flexibility to make hair more resistant to damage.
Heat & UV Protection: Shields hair from styling tools and environmental stressors.
Lightweight Texture: Absorbs quickly without residue—perfect for daily use.
Clean Beauty: Vegan, cruelty-free, and free from sulphates, parabens, and synthetic dyes.

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