L'Oréal Professionnel

Serie Expert Vitamino Color Spectrum Purple Shampoo

Neutralise brassy tones and revive your blonde or highlighted hair with the Vitalk Spectrum Purple Shampoo from L’Oréal Professionnel. This professional-grade toning shampoo gently cleanses while using violet pigments to balance unwanted yellow and orange reflections—ideal for maintaining cool, luminous hair colour. Key Benefits: Neutralises brassy and yellow undertones in blonde, highlighted, or lightened hair Helps maintain “day‑one” colour performance across five dimensions: shine, saturation, contrast, tone and brightness—for up to 100 days when used as part of the full Vitamino Colour Spectrum system Delivers ultra‑high gloss shine and nourished hair, leaving strands looking brighter and more vibrant Technology & Ingredients: Infused with violet dyes and caring agents, this creamy formula lifts away brassiness while reinforcing the hair fibre with antioxidant ferulic and citric acids. This locks colour deeper within the hair shaft for enduring vibrancy and shine. Read full description
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$49.20
Regular price
$61.50
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$49.20
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Description

Neutralise brassy tones and revive your blonde or highlighted hair with the Vitalk Spectrum Purple Shampoo from L’Oréal Professionnel. This professional-grade toning shampoo gently cleanses while using violet pigments to balance unwanted yellow and orange reflections—ideal for maintaining cool, luminous hair colour.

Key Benefits:

  • Neutralises brassy and yellow undertones in blonde, highlighted, or lightened hair

  • Helps maintain “day‑one” colour performance across five dimensions: shine, saturation, contrast, tone and brightness—for up to 100 days when used as part of the full Vitamino Colour Spectrum system

  • Delivers ultra‑high gloss shine and nourished hair, leaving strands looking brighter and more vibrant

Technology & Ingredients:

Infused with violet dyes and caring agents, this creamy formula lifts away brassiness while reinforcing the hair fibre with antioxidant ferulic and citric acids. This locks colour deeper within the hair shaft for enduring vibrancy and shine.

Ingredients

aqua / water / eau • sodium laureth sulfate • sodium chloride • cocamidopropyl betaine • dimethicone • parfum / fragrance • citric acid • hexyleneglycol • sodium benzoate • sodium hydroxide • amodimethicone • carbomer • ci 60730 / acid violet 43 • guar hydroxypropyltrimonium chloride • trideceth-10 • glycerin • salicylic acid • glycol distearate • mica • peg-100 stearate • ci 45100 / acid red 52 • benzyl salicylate • steareth-6 • coco-betaine • trideceth-3 • ci 77891 / titanium dioxide • benzyl alcohol • phenoxyethanol • hexyl cinnamal • linalool • alpha-isomethyl ionone • anise alcohol • limonene • fumaric acid • acetic acid (f.i.l. n70018338/1)

How to use

Apply to wet hair and massage until rich lather forms. Leave on for 2–15 minutes (longer for deeper toning), depending on your desired level of neutralisation. Rinse thoroughly. Use once a week, alternating with a non‑pigmented shampoo and follow with Vitamino Colour Spectrum Conditioner or Mask.

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Serie Expert Vitamino Color Spectrum Purple Shampoo
Serie Expert Vitamino Color Spectrum Purple Shampoo
Serie Expert Vitamino Color Spectrum Purple Shampoo
Serie Expert Vitamino Color Spectrum Purple Shampoo