This week, our Emerging Stylists had the incredible opportunity to spend the day with Virtue and global hair icon Jaye Edwards at our Stefan South Bank studio.
Virtue Haircare
Throughout the day, the team immersed themselves in the science behind Virtue's award-winning haircare, gaining a deeper understanding of how these products truly transform the hair. At the heart of every VIRTUE formula is the revolutionary Alpha Keratin 60ku® — a patented, bio-identical protein that works by seeking out damage within the hair fibre and repairing it from the inside out, rather than simply coating the surface. This advanced technology strengthens, restores and rebuilds hair to its healthiest state, delivering real, lasting results.
Lived In Blondes
Our stylists then had the opportunity to watch Jaye in action as he demonstrated his signature approach to colour — beautifully lived-in, seamless blends designed to grow out effortlessly. Jaye is recognised for redefining modern colour with his lightening and colour techniques, creating soft, dimensional results that remain low-maintenance and luxurious over time. The results were powered by Colour Kick by Virtue.
Colour Kick by Virtue
Virtue ColourKick is a revolutionary, in-salon keratin hair filler powered by the brand’s signature Alpha Keratin 60ku® technology.
When used as a stand-alone treatment, ColourKick works deep within the hair fibre to strengthen, repair and replenish lost keratin, leaving the hair noticeably healthier, smoother and more resilient. It restores moisture, improves manageability, and enhances natural shine, making it an ideal treatment for anyone looking to revive dry, damaged or compromised hair.
When incorporated into colour or lightening services, ColourKick becomes a powerful tool for stylists. Added directly into the colour bowl, it helps to revive the hair and replace the keratin lost during the chemical process.
Whether used alone or alongside colour, Virtue ColourKick ensures the hair not only looks incredible but feels stronger, softer and healthier after every service, delivering repair from the inside out while elevating the overall result.
Stefan Emerging Stylists
What made the experience even more special was seeing our Stefan Emerging Stylists, who are on the cusp of stepping into Senior Stylist roles, refining their skills through watching this hands-on education. They gained valuable insights into Jaye’s signature techniques, learning how to create depth, dimension and effortless blends that translate beautifully behind the chair.
Shop Virtue Online
Stefan stylists recommend Virtue because it delivers real, visible results both in-salon and at home. With innovations like ColourKick, which replenishes lost keratin during colour services and helps minimise breakage while enhancing lift and vibrancy, stylists can achieve healthier hair with amazing colour results. Shop the collection online.
