Cleanse, nourish, and hydrate with Amika Normcore Signature Shampoo—a vitamin-rich, antioxidant-packed daily cleanser designed to leave hair soft, shiny, and deeply nourished. Infused with sea buckthorn and coconut acid, this sulphate-free formula gently removes impurities while maintaining moisture and promoting scalp health.

Key Benefits

• Gently cleanses without stripping moisture
• Leaves hair 7x more conditioned when used with Normcore Conditioner*
• Packed with vitamins and antioxidants for scalp and strand health
• Suitable for all hair types, including colour-treated hair
• Vegan, cruelty-free, and free from sulphates, parabens, and phthalates
• Contains post-consumer recycled packaging (select sizes)

Key Ingredients

• Sea Buckthorn (Hippophae Rhamnoides) – rich in omega-7, vitamin C, and antioxidants to nourish scalp and hair
• Coconut Acid – provides excellent lathering and conditioning
• Glycerin – hydrates and maintains moisture balance
• Polyquaternium-7 & Guar Hydroxypropyltrimonium Chloride – enhance softness and manageability