Kerastase Genesis Bain Nutri-Fortifiant

Fortifying, anti-breakage shampoo for dry, weakened hair. Restore moisture and enhance fibre retention for minimalised hair-fall. Gently clarify, nourish and detangle strands for a strong, healthy result.
Restore moisture and enhance breakage protection with the Genesis Bain Nutri-Fortifiant shampoo for dry, weakened hair. Deliver strands with intense nourishment while enhancing the retention of hair fibre both at the scalp and lengths to boost healthy, anti-breakage results. Formulated with Edelweiss Native Cells and Ginger Root to strengthen hair fibre and boost antioxidant protective properties against external aggressors.

Effective anti-breakage nourishing shampoo for dry hair
Removes dirt and excess oil for deep cleanse
93.3% less breakage, more resistance and less hair-fall due to breakage*
49% increase in softness and 65% more hydrated and nourished**
Plumps hair fibre and bodifies finish when used with Masque Reconstituant***
Explore the full Genesis collection for the ultimate anti-breakage hair care routine.

How to use

Apply a chestnut-sized amount of fortifying shampoo to wet hair, emulsifying the product with added water
Concentrate on the 5 key zones of hair, massaging into the scalp using your fingertips
Thoroughly rinse out then apply another same-size portion of product, this time focusing on cleansing lengths with emulsified foam
Thoroughly rinse and follow with the Genesis Masque Reconstituant for optimal results
In case of contact with eyes, rinse them immediately and thoroughly.