Every year, ghd releases a limited-edition pink collection that does more than just elevate your styling game, it helps make a difference in the lives of countless women around the world. And this year is no different.

The 2025 Pink GHD Collection is here, and it’s more powerful than ever.

From every Pink Collection tool sold, $20 is donated directly to breast cancer research charities, supporting life-saving work. It's beauty with a purpose, and you're invited to be part of it.

The Collection

This year’s Pink Collection features your favourite tools, now dressed in an empowering, limited-edition pink finish:

Why It Matters

Breast cancer is the most commonly diagnosed cancer among Australian women. Early detection is key to improving survival rates and campaigns like ghd’s help to raise awareness and fund the science that saves lives.

But beyond the tools, ghd's message is clear: Take control of your health. Make self-checks a habit, and encourage your loved ones to do the same.

How to Self-Check for Breast Cancer

You don’t need special training, just a few minutes, once a month can make all the difference.

Here’s a simple 3-step self-check guide:

1. Look

Stand in front of a mirror with your shoulders straight and arms on your hips. Look for:

• Changes in shape or size

• Visible lumps or swelling

• Dimpling or puckering of the skin

• Changes in nipple direction, discharge, or inversion

2. Raise & Look Again

Raise your arms and look for the same changes. 

3. Feel

Lying down or in the shower, use your opposite hand to feel each breast:

• Use the pads of your fingers in small circular motions

• Cover the whole breast from top to bottom, side to side

• Don’t forget the armpits — breast tissue extends here too

• Feel for any hard lumps, thickened areas, or unusual tenderness

If anything feels different or concerning, book in to see your doctor as soon as possible. Trust your instincts, no concern is too small!