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Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for colour-treated hair. Leading the way in creating products made with purity and good health in mind, they pioneered the “no nasties” movement with ZeroSulfate® shampoos and 100% vegan formulas. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor.