The holy grail duo for the perfect blonde! Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulphate-free formula creates a rich lather to neutralise brassiness and boost brightness after one use for all blonde, lightened, and grey hair.

Perfectly paired with the best-selling Bond Maintenance Conditioner - leaves hair easier to manage, shinier and healthier with each use. Protects and repairs damaged hair, split ends, and frizz by re-linking broken bonds. It is colour-safe and will strengthen and leave your hair stronger than ever.

Benefits:

• Ideal for environmentally damaged, heat damaged or colour-treated hair
• Hydrating and nourishing formula
• Concentrated formulation
• Includes Olaplex bond building chemistry to improve internal strength
• Improves shine and manageability
• Brightens and restores colour
• Works against brassy tones
• No sulphates
• No parabens
• Vegan

How To Apply:

First up, give your hair a pre-wash with your usual shampoo to remove product build up and open your hair up. Then, lather a walnut or so of this shampoo through your hair and leave it to sit for 3-5 minutes.

Rinse, and follow with the Bond Maintenance Conditioner or a hair mask. Use weekly or whenever you feel like your hair needs brightening. Be sure to work quickly and rinse your hands - this is a strong and punchy purple shampoo.