{"title":"Virtue Labs","description":"\u003cp\u003eVirtue technology comes from biochemistry. Unlike hydrolyzed keratin or synthetic bonders, Virtue®’s Alpha Keratin 60ku® is so similar in structure to the keratin that makes up our hair, it’s able to weave broken keratin strands back together naturally, making hair whole again. Virtue's science gives the distinct ability to heal. Used to design transformational hair care that works on every hair type and texture, continuing to push the boundaries of the good we can do for hair and humans alike. Discover what’s humanly possible with Virtue.\u003c\/p\u003e","products":[{"product_id":"virtue-labs-recovery-shampoo-240ml","title":"Recovery Shampoo 240ml","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Recovery Shampoo is a restorative cleanser designed to gently remove impurities while helping repair, strengthen, and replenish dry, damaged, or stressed hair. Powered by Virtue's proprietary Alpha Keratin 60ku®, this nourishing formula works to restore moisture, improve resilience, and reduce the appearance of breakage without stripping the hair. Hair feels softer, healthier, and more manageable with enhanced shine after every wash.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49127714324763,"sku":"025848","price":50.4,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/virtuerecoveryshampoo.webp?v=1754030061"},{"product_id":"virtue-labs-recovery-conditioner-200ml","title":"Recovery Conditioner 200ml","description":"\u003cp data-start=\"58\" data-end=\"536\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Recovery Conditioner is a deeply nourishing conditioner designed to repair, strengthen, and restore dry, damaged, or stressed hair. Powered by Virtue's proprietary Alpha Keratin 60ku®, this lightweight formula helps replenish lost moisture, smooth the hair cuticle, and improve elasticity while reducing the appearance of breakage. Hair is left feeling softer, stronger, and more manageable with enhanced shine and a healthy-looking finish.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49127682343195,"sku":"025978","price":50.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/virtuerecoveryconditioner.webp?v=1754030510"},{"product_id":"virtue-recovery-discovery-kit","title":"Recovery Discovery Kit","description":"\u003cp\u003eFor hair requiring additional hydration and nourishment, the VIRTUE Recovery Discovery Kit is a must. This three-piece set contains a shampoo and conditioner that can help weaken and revive strands, plus a restorative mask. Products are 100% vegan and free of sulphates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVIRTUE Recovery Shampoo 60ml\u003cbr\u003e\u003c\/strong\u003eThis repairing shampoo delicately cleanses hair without the harshness of sulphates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVIRTUE Recovery Conditioner 60ml\u003cbr\u003e\u003c\/strong\u003eA hydrating, softening conditioner for damaged hair, providing improved softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVIRTUE Restorative Treatment Mask 15ml\u003c\/strong\u003e \u003cbr\u003eThis mask provides deep moisturizing and fortifying benefits with its inclusion of keratin. Strands will be left feeling smooth, luminous, and nourished.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299397951771,"sku":"026029","price":39.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/VIRTUE-RECOVERY-DISCOVERY.webp?v=1685927812"},{"product_id":"virtue-full-shampoo-240ml","title":"Full Shampoo","description":"\u003cp\u003eVirtue Labs Full Shampoo is a volumising cleanser designed to deliver body, bounce, and fullness to fine, limp, or thinning hair. Powered by Virtue’s exclusive \u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e, this innovative formula repairs and strengthens hair with pure human keratin while gently cleansing away impurities. Infused with lightweight moisturisers and fortifying proteins, it helps create thicker-looking strands without weighing hair down. Ideal for those seeking a fuller, more voluminous look with a soft, touchable finish.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299407520027,"sku":"020119","price":50.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/VIRTUE-FULL-SHAMPOO-240.webp?v=1685928153"},{"product_id":"virtue-labs-full-conditioner-200ml","title":"Full Conditioner","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Full Conditioner is a lightweight conditioner designed to boost body, volume, and fullness while leaving hair soft, smooth, and manageable. Powered by Virtue's proprietary Alpha Keratin 60ku®, this nourishing formula helps strengthen fine or limp hair without weighing it down, enhancing natural movement and shine. Ideal for fine to medium hair, it delivers lasting hydration with a fuller, healthier-looking finish.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299418923291,"sku":"020126","price":50.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/VIRTUE-FULL-CONDITIONE.webp?v=1686010338"},{"product_id":"virtue-labs-full-discovery-kit","title":"Full Sample Kit","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Full Discovery Kit is the perfect introduction to the Virtue Full range, designed to boost volume, body, and fullness while leaving hair soft, healthy, and manageable. Featuring travel-sized essentials, this trio gently cleanses, conditions, and nourishes fine or flat hair with Virtue's proprietary Alpha Keratin 60ku® technology. Ideal for travel, gifting, or trying the range for the first time.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"507\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"494\" data-end=\"507\"\u003eIncludes:\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"508\" data-end=\"585\"\u003e\n\u003cli data-section-id=\"7eupn\" data-start=\"508\" data-end=\"527\"\u003eFull Shampoo 60ml\u003c\/li\u003e\n\u003cli data-section-id=\"1svk1iw\" data-start=\"528\" data-end=\"551\"\u003eFull Conditioner 60ml\u003c\/li\u003e\n\u003cli data-section-id=\"1sa2yn3\" data-start=\"552\" data-end=\"585\"\u003eRestorative Treatment Mask 15ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299424133403,"sku":"026043","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/VIRTUE-FULL-DISCOVERY.png?v=1686010875"},{"product_id":"virtue-labs-volumizing-primer-150ml","title":"Volumizing Primer","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Volumizing Primer is a lightweight leave-in styling spray designed to add body, lift, and fullness while protecting hair from heat and humidity. Powered by Virtue's proprietary Alpha Keratin 60ku®, this multi-benefit formula helps strengthen the hair, improve manageability, and create the perfect foundation for fuller, longer-lasting blow-dries. Ideal for fine to medium hair, it leaves strands soft, bouncy, and naturally voluminous with healthy-looking shine.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":47046109921563,"sku":"026258","price":47.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/VIRTUE-VOLUMISNG-PRIMER.png?v=1685929237"},{"product_id":"virtue-labs-volumizing-mousse-156g","title":"Volumizing Mousse","description":"\u003cp data-start=\"55\" data-end=\"573\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Volumizing Mousse is a lightweight styling foam designed to create long-lasting body, lift, and fullness while leaving hair soft and touchable. Powered by Virtue's proprietary Alpha Keratin 60ku®, this nourishing formula helps strengthen the hair as it styles, providing flexible hold, improved manageability, and humidity resistance without stiffness or stickiness. Ideal for fine to medium hair, it delivers fuller-looking styles with natural movement and healthy-looking shine.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299440222491,"sku":"025626","price":47.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/VIRTUE-VOLUMISING-MOUSSE.webp?v=1685929361"},{"product_id":"virtue-labs-smooth-shampoo-240ml","title":"Smooth Shampoo","description":"\u003cp\u003eVirtue Labs Smooth Shampoo is a luxurious, frizz-fighting cleanser designed to calm unruly hair and create a sleek, polished finish. Powered by Virtue’s exclusive \u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e, this advanced formula repairs and strengthens while gently cleansing, leaving hair smoother, softer, and more manageable. Ideal for medium to thick hair prone to frizz, it delivers hydration without heaviness and helps protect against humidity for long-lasting control and shine.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":52300298289518,"sku":"020164","price":50.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/virtuesmoothshampoo.webp?v=1754290928"},{"product_id":"virtue-labs-smooth-conditioner-200ml","title":"Smooth Conditioner","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Smooth Conditioner is a nourishing conditioner designed to tame frizz, enhance softness, and improve manageability for smoother, more polished hair. Powered by Virtue's proprietary Alpha Keratin 60ku®, this lightweight formula helps strengthen the hair while replenishing moisture, leaving strands silky, shiny, and easier to style. Ideal for thick, coarse, or frizz-prone hair, it delivers lasting smoothness without weighing hair down.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299459784987,"sku":"020140","price":50.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/VIRTUE-SMOOTH-CONDITIONER.webp?v=1685930268"},{"product_id":"virtue-frizz-block-smoothing-spray-150ml","title":"Smooth Frizz Block™ Smoothing Spray","description":"\u003cp\u003eVirtue Labs Frizz Block Smoothing Spray is a lightweight, humidity-resistant finishing spray designed to protect hair from frizz and flyaways for up to 72 hours. Infused with Virtue’s signature \u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e, this advanced formula strengthens and repairs while creating an invisible shield against moisture. Ideal for all hair types, it delivers smoothness, shine, and long-lasting control without stiffness or residue, making it the perfect final step for sleek, polished styles.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":52300295176558,"sku":"025961","price":55.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/virtuefrizzblocksmoothingspray.webp?v=1754290462"},{"product_id":"virtue-labs-curl-shampoo-240ml","title":"Curl Shampoo","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Curl Shampoo is a sulphate-free cleanser designed to gently cleanse while hydrating and defining wavy, curly, and coily hair. Powered by Virtue's proprietary Alpha Keratin 60ku®, this nourishing formula helps strengthen the hair, reduce frizz, and enhance natural curl patterns without stripping essential moisture. Curls are left feeling soft, healthy, and beautifully defined with improved bounce and shine.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299492946203,"sku":"024483","price":50.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/CURL-SHAMPOO.webp?v=1685930712"},{"product_id":"virtue-labs-curl-conditioner-200ml","title":"Curl Conditioner","description":"\u003cp data-start=\"54\" data-end=\"518\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Curl Conditioner is a deeply hydrating conditioner designed to nourish, detangle, and define wavy, curly, and coily hair. Powered by Virtue's proprietary Alpha Keratin 60ku®, this lightweight formula helps strengthen the hair, reduce frizz, and enhance natural curl patterns while maintaining softness and bounce. Curls are left feeling smooth, hydrated, and more manageable with improved definition and healthy-looking shine.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299509035291,"sku":"024148","price":50.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/CURL-CONDITIONER.webp?v=1685930932"},{"product_id":"virtue-labs-curl-defining-whip-156g","title":"Curl-Defining Whip","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Curl Defining Whip is a lightweight styling cream designed to define curls, reduce frizz, and enhance natural texture without weighing hair down. Powered by Virtue's proprietary Alpha Keratin 60ku®, this nourishing formula helps strengthen the hair while providing flexible hold, softness, and lasting curl definition. Ideal for wavy, curly, and coily hair, it leaves curls bouncy, hydrated, and beautifully defined with a natural finish.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299549700379,"sku":"025596","price":47.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/CURL-DEFINING-WHIP.png?v=1685931659"},{"product_id":"virtue-labs-curl-defining-gel-200ml","title":"Curl-Defining Gel","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Curl-Defining Gel is a lightweight styling gel designed to define curls, reduce frizz, and provide flexible, long-lasting hold without crunch or stiffness. Powered by Virtue's proprietary Alpha Keratin 60ku®, this nourishing formula helps strengthen the hair while enhancing natural curl patterns, improving softness, and protecting against humidity. Ideal for wavy, curly, and coily hair, it leaves curls smooth, bouncy, and beautifully defined with a touchable finish.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45299997835547,"sku":"025251","price":45.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/CURL-DEFINING-GEL.webp?v=1685942245"},{"product_id":"virtue-labs-6-in-1-styler-120ml","title":"6-in-1 Styler","description":"\u003cp\u003eVirtue Labs 6-in-1 Styler is a multitasking styling cream that delivers six essential benefits in one easy step: strengthens, smooths, softens, shines, protects, and adds light hold. Powered by Virtue’s exclusive \u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e, this innovative formula repairs and nourishes while providing effortless style control. Perfect for all hair types, it helps tame frizz, enhance manageability, and protect against heat, leaving hair healthy, polished, and touchably soft.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":48909987021083,"sku":"021406","price":41.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/virtue6-in-1styler.webp?v=1754289762"},{"product_id":"virtue-texturizing-spray-140g","title":"Texturizing Spray","description":"\u003cp\u003eVirtue Labs Texturizing Spray is a lightweight, buildable finishing spray that adds instant texture, volume, and hold for effortlessly tousled styles. Infused with Virtue’s exclusive \u003cstrong\u003eAlpha Keratin 60ku®\u003c\/strong\u003e, this formula strengthens and repairs while delivering a soft, touchable feel without stiffness or residue. Perfect for creating lived-in looks, enhancing waves, or adding grip for updos, it leaves hair with natural movement and a healthy, voluminous finish.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45300240318747,"sku":"025633","price":48.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/TEXTURIZING-SPRAY.webp?v=1685944308"},{"product_id":"virtue-labs-healing-oil-50ml","title":"Healing Oil 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"vr-product-details vt-icon-product-rule-correct\"\u003e\n\u003cdiv class=\"vr-product-details__descWrapper\"\u003e\n\u003cdiv class=\"vr-product-details__descInnerShort\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"615D74E8203E9\" data-element=\"inner\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-pb-style=\"615D74E8203FA\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003cp\u003eVirtue Labs Healing Oil is a first-of-its-kind, lightweight serum that delivers the shine and softness of a traditional oil with the powerful reparative benefits of Virtue's patented Alpha Keratin 60ku®. This unique, clear oil works to fill in the cracks in the hair's cuticle caused by damage, creating a smooth, light-reflecting surface without a greasy feel. Enriched with nourishing oils like Tahitian Gardenia and Kalahari Melon Seed Oil, it provides a boost of hydration, tames frizz, and protects against environmental damage, leaving all hair types brilliantly shiny, soft, and healthy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45300258177307,"sku":"021567","price":52.8,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/VIRTUE-HEALING-OIL.webp?v=1685944511"},{"product_id":"virtue-labs-restorative-treatment-mask-150ml","title":"Restorative Treatment Mask 150ml","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Restorative Treatment Mask is an intensive conditioning treatment designed to deeply nourish, repair, and strengthen dry or damaged hair. Formulated with Virtue's proprietary Alpha Keratin 60ku®, this rich yet lightweight mask helps restore softness, improve elasticity, and reduce the appearance of breakage while enhancing shine and manageability. Suitable for all hair types, it leaves hair feeling healthier, smoother, and visibly revitalised after every use.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":52665024545134,"sku":"025886","price":84.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/virtuerestorativemaskmain.webp?v=1758006307"},{"product_id":"virtue-labs-unfrizz-cream-120ml","title":"Smooth Un-Frizz Cream","description":"\u003cp data-start=\"52\" data-end=\"542\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Un-Frizz Cream is a lightweight styling cream designed to smooth frizz, enhance softness, and provide lasting humidity protection without weighing hair down. Powered by Virtue's proprietary Alpha Keratin 60ku®, this nourishing formula helps strengthen the hair while improving manageability, reducing flyaways, and creating a sleek, polished finish. Suitable for all hair types, it leaves hair silky, smooth, and naturally shiny with flexible movement.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":45300307919131,"sku":"027101","price":52.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/virtue-un-frizz-cream-968f271889214cd08fca0d817ecf8adfcopy.png?v=1722485622"},{"product_id":"virtue-labs-refresh-purifying-shampoo-120ml","title":"Refresh Purifying Shampoo","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVirtue Labs\u003c\/span\u003e\u003c\/span\u003e Refresh Purifying Shampoo is a deep-cleansing shampoo designed to remove product buildup, excess oil, impurities, and environmental residue without stripping the hair of essential moisture. Powered by Virtue's proprietary Alpha Keratin 60ku®, this clarifying formula helps refresh the scalp while strengthening and revitalising the hair. 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