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Ideal for coloured, lightened, or balayaged hair, it restores strength, enhances shine, and maintains vibrant colour for longer-lasting results.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49300045594907,"sku":"E3548402","price":61.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/serieexpertmetaldetoxmask.webp?v=1755588664"},{"product_id":"loreal-professionnel-metal-detox-shampoo-300ml","title":"Metal Detox Shampoo","description":"\u003cp data-start=\"210\" data-end=\"676\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Metal Detox Shampoo is a protective cleanser designed to help remove metal particles from within the hair fibre while maintaining colour vibrancy and shine. 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Hair feels smoother, stronger, and visibly more radiant with a clean, lightweight finish.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49300050968859,"sku":"E3548702","price":52.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/serieexpertmetaldetoxshampoo.webp?v=1753168386"},{"product_id":"loreal-professionnel-blondifier-condtioner-200ml","title":"Blondifier Condtioner","description":"\u003cp data-start=\"221\" data-end=\"656\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Blondifier Conditioner is a lightweight brightening conditioner designed to enhance shine and softness in blonde or lightened hair. 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Hair feels silky, stronger, and visibly more radiant with a glossy, polished finish.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49018516799771,"sku":"E3564201","price":43.88,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/Serie_Expert_Absolut_Repair_Masque_Golden.svg?v=1721704836"},{"product_id":"loreal-professionnel-absolut-repair-mask-250ml","title":"Absolut Repair Mask","description":"\u003cp data-start=\"218\" data-end=\"690\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Absolut Repair Mask is an intensive nourishing treatment designed to help repair the look and feel of dry or damaged hair while enhancing softness and shine. 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Ideal for weakened, colour-treated, or over-processed hair, it leaves strands feeling silky, stronger, and visibly healthier with a polished finish.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49018550616347,"sku":"E3557801","price":46.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/Serie_Expert_Absolut_Repair_Masque.svg?v=1721704638"},{"product_id":"loreal-professionnel-pro-longer-shampoo-300ml","title":"Pro Longer Shampoo","description":"\u003cp data-start=\"221\" data-end=\"663\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Pro Longer Shampoo is a strengthening cleanser designed to help maintain the appearance of long hair while reducing the look of thinning or weakened ends. This lightweight formula gently removes impurities while supporting smoother, more resilient lengths. Ideal for clients wanting to grow and maintain longer hair, it leaves strands feeling refreshed, stronger, and visibly healthier without heaviness.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49125995643163,"sku":"E3555101","price":33.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/Serie_Expert_Pro_Longer_Shampoo.svg?v=1721707507"},{"product_id":"loreal-professionnel-serie-expert-vitamino-10-in-1-spray-190ml","title":"Vitamino Color 10-in-1 Spray","description":"\u003cp data-start=\"240\" data-end=\"670\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Vitamino Colour 10-in-1 Spray is a multi-benefit leave-in treatment designed to protect colour vibrancy while improving softness, shine, and manageability. 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Ideal for chemically treated or over-processed hair, it leaves hair feeling softer, stronger, and visibly healthier with a lightweight, polished finish.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":51680456474990,"sku":"E4033500","price":59.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/loreal-professionnel-absolut-repair-molecular-leave-in-mask-100ml.webp?v=1731538995"},{"product_id":"loreal-professionnel-vitamino-color-spectrum-conditioner-200ml","title":"Vitamino Color Spectrum Conditioner","description":"\u003cp data-start=\"238\" data-end=\"694\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Vitamino Color Spectrum Conditioner is a lightweight, gloss-enhancing conditioner designed to maintain colour vibrancy while improving softness and shine. Ideal for coloured hair, this smoothing formula helps refine the hair fibre, enhance luminosity, and leave hair feeling silky without heaviness. 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Ideal for coloured hair, this lightweight formula gently removes impurities without dulling colour, helping to preserve clarity and luminosity between salon visits. Hair feels refreshed, silky, and visibly more radiant with a polished finish.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52167058424174,"sku":"E4326900","price":52.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/SerieExpertVitaminoColorSpectrumShampoo_c179a095-254e-46ec-acdc-6f700cab0bac.webp?v=1779863520"},{"product_id":"loreal-professionnel-metal-detox-pre-shampoo-treatment-250ml","title":"Metal Detox Pre-Shampoo Treatment","description":"\u003cp data-start=\"216\" data-end=\"695\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Metal Detox Pre-Treatment is a professional-strength protective treatment designed to neutralise metal particles within the hair fibre before colour, lightening, or balayage services. 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Hair feels silky, hydrated, and visibly more radiant with a sleek, polished finish.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52167155974510,"sku":"E4326300","price":61.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/SerieExpertVitaminoSpectrumMask.webp?v=1779863441"},{"product_id":"loreal-professionnel-metal-detox-oil-50ml","title":"Metal Detox Oil","description":"\u003cp data-start=\"206\" data-end=\"681\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Metal Detox Oil is a lightweight, high-shine finishing oil designed to help protect the hair fibre from the effects of metal particles found in water while enhancing smoothness and shine. Ideal for coloured, lightened, or sensitised hair, this nourishing formula helps reduce the look of breakage, control frizz, and leave hair feeling softer and more refined. Hair appears smoother, glossier, and beautifully polished without heaviness.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52167190348142,"sku":"E3849100","price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/SerieExpertMetalDetoxOil.webp?v=1750390521"},{"product_id":"loreal-professionnel-metal-detox-leave-in-anti-metal-moisturizer-100ml","title":"Metal Detox Leave-in Anti-Metal Moisturizer","description":"\u003cp data-start=\"237\" data-end=\"682\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Metal Detox Leave-In Anti-Metal Moisturiser is a lightweight protective treatment designed to help defend the hair fibre against metal particles found in water. Formulated for coloured, lightened, or sensitised hair, this smoothing leave-in helps reduce the risk of breakage while improving softness and manageability. Hair feels stronger, smoother, and visibly more radiant with a refined, polished finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52167211188590,"sku":"E4033200","price":59.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/SerieExpertMetalDetoxLeave-inCream.webp?v=1750390991"},{"product_id":"loreal-professionnel-anti-oilyness-scalp-serum-90ml","title":"Anti-Oilyness Scalp Serum","description":"\u003cp data-start=\"223\" data-end=\"652\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Serie Expert Anti-Oiliness Scalp Serum is a lightweight balancing treatment designed to help regulate excess oil while keeping the scalp feeling fresh and comfortable. Formulated for oily or quickly weighed-down hair, this fast-absorbing serum helps extend freshness between washes without drying the scalp. Hair feels lighter, cleaner, and more manageable with a refreshed, balanced finish.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52167253688686,"sku":"E4184100","price":52.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/Serie_Expert_Anti-Oilyness_Scalp_Serum.webp?v=1750391506"},{"product_id":"loreal-professionnel-vitamino-color-spectrum-glass-shine-oil-50ml","title":"Vitamino Color Spectrum Glass Shine Oil","description":"\u003cp data-start=\"255\" data-end=\"676\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Vitamino Color Spectrum Glass Shine Oil is a lightweight finishing oil designed to enhance colour vibrancy while delivering a smooth, mirror-like shine. Ideal for coloured hair, this refined formula helps smooth the hair surface, control frizz, and improve softness without heaviness. The result is luminous, glossy hair with enhanced manageability and a polished, glass-like finish.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52167282360686,"sku":"E4326100","price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/SerieExpertVitaminoColorSpecrtrumGlassShineSerum.webp?v=1779863415"},{"product_id":"loreal-professionnel-serioxyl-advanced-density-serum-90ml","title":"Serioxyl Advanced Density Serum","description":"\u003cp data-start=\"209\" data-end=\"640\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Serioxyl Advanced Density Serum is a lightweight daily scalp treatment designed to support the appearance of fuller, denser-looking hair. 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Hair appears thicker, more resilient, and visibly revitalised over time without heaviness or residue.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52266029384046,"sku":"E3885800","price":54.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/serioxyladvanceddensityserum.webp?v=1753246326"},{"product_id":"loreal-professionnel-serioxyl-advanced-density-shampoo-300ml","title":"Serioxyl Advanced Density Shampoo","description":"\u003cp data-start=\"211\" data-end=\"621\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL’Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Serioxyl Advanced Density Shampoo is a lightweight purifying cleanser designed to support the appearance of fuller, denser-looking hair. 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Ideal for chemically treated or over-processed hair, it delivers a polished, glossy finish without heaviness.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":53047605920110,"sku":"E4451100","price":94.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/serieexpertabsolutrepairmolecularoil90mlmain.webp?v=1764722837"},{"product_id":"loreal-professionnel-alpha-sleek-shampoo-300ml","title":"Keratin Alpha Sleek Shampoo","description":"\u003cp data-start=\"85\" data-end=\"595\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL'Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Serie Expert Alpha Sleek Shampoo is a smoothing shampoo designed to gently cleanse while helping reduce frizz, improve manageability, and leave hair feeling soft and silky. Powered by Alpha-Silane technology, this nourishing formula helps smooth the hair fibre, protect against humidity, and prepare hair for long-lasting sleek results. Ideal for frizz-prone, coarse, or unruly hair, it cleanses without stripping moisture, leaving hair smooth, shiny, and easier to style.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54317515440494,"sku":"E4566100","price":52.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/l_oreal_alpha_sleek_shampoo_300ml_main.webp?v=1784240030"},{"product_id":"loreal-professionnel-alpha-sleek-progressive-treatment-200ml","title":"Keratin Alpha Sleek Progressive Treatment","description":"\u003cp data-start=\"97\" data-end=\"605\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL'Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Serie Expert Alpha Sleek Buildable Treatment is an intensive smoothing treatment designed to reduce frizz, improve manageability, and leave hair feeling soft, sleek, and hydrated. Featuring Alpha-Silane technology, this innovative buildable formula allows you to customise the level of smoothness without weighing the hair down. Ideal for frizz-prone, coarse, or unruly hair, it helps create long-lasting smoothness while enhancing shine and protecting against humidity.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54317517275502,"sku":"E4563900","price":61.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/l_orealalphasleekbuildabletreatment200mlmain.webp?v=1784239057"},{"product_id":"loreal-professionnel-alpha-sleek-mask-250ml","title":"Keratin Alpha Sleek Mask","description":"\u003cp data-start=\"82\" data-end=\"587\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL'Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Serie Expert Alpha Sleek Mask is an intensive smoothing treatment designed to deeply nourish, reduce frizz, and improve manageability for smoother, more disciplined hair. Powered by Alpha-Silane technology, this rich formula helps soften the hair fibre, enhance shine, and protect against humidity while maintaining a lightweight feel. Ideal for frizz-prone, coarse, or unruly hair, it leaves hair feeling silky, smooth, and easier to style with long-lasting results.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54317517308270,"sku":"E4565500","price":61.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/3954\/6949\/files\/l_oreal_alpha_sleek_mask_250ml_main.webp?v=1784240567"},{"product_id":"loreal-professionnel-keratin-alpha-sleek-serum-50ml","title":"Keratin Alpha Sleek Serum","description":"\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL'Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e Serie Expert Alpha Sleek Serum is a lightweight leave-in smoothing serum designed to control frizz, protect against humidity, and leave hair silky, smooth, and full of shine. 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