Kerastase Genesis Bain Hydra-Fortifiant

Oil-control shampoo for weakened hair, prone to breakage. Reinforces hair fibre to prevent hair-fall when brushing, whilst gently removes sebum for effective oil-control for healthy roots and lengths.
Winner of the Elle International Beauty Awards 2021: Best Shampoo

Deliver hair the ultimate in anti-breakage protection with the Genesis Hydra-Fortifiant Shampoo. This strengthening shampoo reinforces the fibre to reduce hair-fall caused by breakage when brushing, whilst simultaneously clarifying the scalp to remove sebum for fresh, healthy results. Formulated as a ultra-delicate shampoo for oily, damaged hair, this product cleanses strands from root-to-tip, removing impurities while maintaining a lightweight, hydrated finish.
Enhance hair’s resilience with a powerful combination of Edelweiss Native Cells and Ginger Root, reducing the risk of hair-fall for a fortified, stronger result.

Effective anti-breakage, oil-control shampoo
Ultra-clarifying, removing sebum and pollution particles from scalp and lengths
Boosts hair resistance with breakage reduced by 80.9%*
Achieves immediate hydration and softness
Adds volume and plumps hair fibre when used with Genesis Renforcateur Conditioner**
Suitable for normal -to-oily hair
Explore the full Genesis collection for the ultimate anti-breakage hair care routine.

How to use

Let water run through hair to ensure lengths are all wet, then remove excess water
Apply a dollar coin-sized portion of strengthening shampoo to hair
Add water and emulsify the product with a focus on massaging into the 5 key points of your scalp
Rinse thoroughly with water then add a second dollar coin-sized portion of shampoo to hair
Repeat by adding water and use the added-foam of the second lather to cleanse lengths from root-to-tip
Thoroughly rinse product out of hair and follow with the use of the Genesis Renforcateur Conditioner
In case of contact with eyes, rinse them immediately and thoroughly.